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Captains of consciousness : advertising and the social roots of the consumer culture / by Stuart Ewen.

By: Material type: TextTextLanguage: İngilizce Publisher: New York : McGraw-Hill, 1977Description: x, 261 pages ; 21 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0070198454
  • 9780070198456
  • 0070198462
  • 9780070198463
Subject(s): LOC classification:
  • HF5813.U6 E946 1977
Contents:
I. Advertising as social production -- II. The political ideology of consumption -- III. Mom, Dad and the Kids: Toward a modern architecture of daily life.
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Holdings
Item type Current library Home library Collection Call number Copy number Status Notes Date due Barcode
Book Book Tıp Fakültesi Medikal Kütüphane Genel Koleksiyon / Main Collection Tıp Fakültesi Medikal Kütüphane Genel Koleksiyon HF5813.U6 E946 1977 TıpFaK (Browse shelf(Opens below)) 1 Ödünç Verilemez-Kurumiçi kullanım / Not for loan-For inhouse use Donated by Prof. Dr. Şükrü Cin TF02880

Includes bibliographical references and index.

I. Advertising as social production -- II. The political ideology of consumption -- III. Mom, Dad and the Kids: Toward a modern architecture of daily life.

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