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Captains of consciousness : advertising and the social roots of the consumer culture /

Ewen, Stuart

Captains of consciousness : advertising and the social roots of the consumer culture / by Stuart Ewen. - x, 261 pages ; 21 cm

Includes bibliographical references and index.

I. Advertising as social production -- II. The political ideology of consumption -- III. Mom, Dad and the Kids: Toward a modern architecture of daily life.

ISBN: 0070198454 9780070198456 0070198462 9780070198463

LCCN: 75034432

Nat. Bib. Agency Control No.: 010027702 Uk

Subjects--Topical Terms:
Advertising--Social aspects--United States
Industries--Social aspects--United States
Consumers--United States

LC Class. No.: HF5813.U6 / E946 1977

National Agricultural Library Call No.: HF5813.U6E94

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