Brick by brick : how LEGO rewrote the rules of innovation and conquered the global toy industry / David C. Robertson with Bill Breen.
Material type:
TextLanguage: İngilizce Publisher: New York : Crown Business, 2013Description: xii, 305 pages : illustrations ; 20 cmContent type: - text
- unmediated
- volume
- 9780307951618
- 9780307951625
- HD9993.T694 L447 2013
| Item type | Current library | Home library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
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Merkez Kütüphane Genel Koleksiyon / Main Collection | Merkez Kütüphane | Genel Koleksiyon | HD9993.T694 L447 2013 (Browse shelf(Opens below)) | Available | 0054920 |
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Includes bibliographical references and index.
Introduction: When the bricks click -- The seven truths of innovation and the LEGO Group's decline -- Mastering the seven truths of innovation and transforming LEGO.
In the 1990s, LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. It took a new LEGO management team, faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers, to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Robertson reveals how LEGO looked beyond products and learned to leverage a full-spectrum approach to innovation.
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