MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01822cam a2200349Ia 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
882263703 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
TR-AnTOB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20260223152703.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140701t20132013nyua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780307951618 |
| Terms of availability |
paperback |
|
|---|
| International Standard Book Number |
9780307951625 |
| Terms of availability |
eBook |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
FDL |
| Transcribing agency |
FDL |
| Modifying agency |
TR-AnTOB |
| Language of cataloging |
eng |
| Description conventions |
rda |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
İngilizce |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD9993.T694 |
| Item number |
L447 2013 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HD9993.T694 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
L447 2013 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Robertson, David C. |
| Fuller form of name |
(David Chandler) |
| Relator term |
author |
| 9 (RLIN) |
152697 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Brick by brick : |
| Remainder of title |
how LEGO rewrote the rules of innovation and conquered the global toy industry / |
| Statement of responsibility, etc. |
David C. Robertson with Bill Breen. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
Crown Business, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2013. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 305 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
20 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Introduction: When the bricks click -- |
| -- |
The seven truths of innovation and the LEGO Group's decline -- |
| -- |
Mastering the seven truths of innovation and transforming LEGO. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
In the 1990s, LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. It took a new LEGO management team, faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers, to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Robertson reveals how LEGO looked beyond products and learned to leverage a full-spectrum approach to innovation. |
| 610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
LEGO koncernen (Denmark) |
| 9 (RLIN) |
106078 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Toy industry |
| Geographic subdivision |
Denmark |
| General subdivision |
Management |
| 9 (RLIN) |
152698 |
|
|---|
| Topical term or geographic name entry element |
LEGO toys |
| General subdivision |
History |
| 9 (RLIN) |
152272 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Breen, Bill. |
| Relator term |
author |
| 9 (RLIN) |
126033 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Book |
