000			01680 a2200325 4500
001			77354
999			_c77354 _d972
003			TR-AnTOB
005			20200227113039.0
008			130404c2008 njua b 001 0
020			_a9780470056233 (pbk. : alk. paper)
020			_a0470056231 (pbk. : alk. paper)
040			_aTR-AnTOB
041			_aeng
050		0	_aHF5415.13 _b.A25 2008
090			_aHF5415.13 .A25 2008
100			_aAaker, David A. _93273
245		0	_aStrategic market management / _cDavid A. Aaker.
250			_a8th ed.
264		1	_aHoboken, NJ : _bWiley, _cc2008.
300			_axii, 322 p. : _bill. ; _c23 cm.
504			_aIncludes bibliographical references and index.
505		0	_aStrategic market management : an introduction -- pt. I. Strategic analysis: External and customer analysis -- Competitor analysis -- Market/submarket analysis -- Environmental analysis and strategic uncertainty -- Internal analysis -- Case challenges for part I -- pt. II. Creating, adapting, and implementing strategy: Creating advantage, synergy, and strategic philosophies -- Alternate value propositions -- Building and managing brand equity -- Energizing the business -- Leveraging the business -- Creating new business -- Global strategies -- Setting priorities for businesses and brands : the exit, milk, and consolidate options -- Organizational issues -- Case challenges for part II -- Appendix : Planning forms.
650			_aMarketing _xManagement _93257
650			_aPazarlama _xYönetim _98929
856			_uhttp://www.loc.gov/catdir/toc/fy0805/2008274680.html _3Table of contents
902			_a0032344,0032345,0032346
903			_aMerkez Kutuphane
945			_aSB, BS
942			_cBK