000			02069 a2200409 4500
999			_c73140 _d21387
001			73140
003			TR-AnTOB
005			20200607104530.0
008			081226s2004 inua 001 0 eng
010			_a2003026693
020			_a0471470643 (paper/website)
040			_aDLC _cDLC _dDLC
041			_aeng
042			_apcc
050			_aHF5415.125 _b.B47 2004
090			_aHF5415.125 .B47 2004
100			_aBerry, Michael J. A. _950627
245		0	_aData mining techniques : _bfor marketing, sales, and customer relationship management / _cMichael J.A. Berry, Gordon S. Linoff.
250			_a2nd ed.
264		1	_aIndianapolis, Ind. : _bWiley Pub., _cc2004.
300			_axxv, 643 p. : _bill. ; _c24 cm.
500			_aIncludes index.
505		0	_aWhy and what is data mining? -- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics: data mining using familiar tools -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Market basket analysis and association rules -- Link analysis -- Automatic Cluster detection -- Knowing when to worry: hazard functions and survival analysis in marketing -- Genetic algorithms -- Data mining throughout the customer life cycle -- Data warehousing, OLAP, and data mining -- Building the data mining environment -- Preparing data for mining -- Putting data mining to work.
650			_aBusiness _xData processing _92205
650		7	_aVeri madenciliği _2etuturkob _94839
650		0	_aData mining _96146
650			_aİşletme _xVeri işleme _930909
650			_aPazarlama _xVeri işleme _950630
650			_aMarketing _xData processing _939994
700			_aLinoff, Gordon _950628
856		4	_uhttp://www.loc.gov/catdir/bios/wiley047/2003026693.html _3Contributor biographical information
902			_a0027454
903			_aMerkez Kutuphane
942			_cBK _2lcc
945			_aSC, CS