| 000 | 01870 a2200541 4500 | ||
|---|---|---|---|
| 001 | 57876 | ||
| 999 |
_c57876 _d5919 |
||
| 003 | TR-AnTOB | ||
| 005 | 20210713090816.0 | ||
| 008 | 070105m19822006maua b 001 0 eng | ||
| 010 | _a2004061068 | ||
| 019 | _a62275217 | ||
| 020 | _a0072966343 (alk. paper) | ||
| 020 | _a9780072966343 (alk. paper) | ||
| 020 | _a0071244328 | ||
| 020 | _a9780071244329 | ||
| 029 |
_aNLGGC _b269163824 |
||
| 029 |
_aIG _b0072966343 |
||
| 035 | _a57876 | ||
| 040 |
_aDLC _cDLC _dBAKER _dIXA _dESU _dNLGGC _dIG _dBTCTA _dTRTET |
||
| 041 | _aeng | ||
| 042 | _apcc | ||
| 049 | _aMAIN | ||
| 050 |
_aHF5415.135 _b.C72 2006 |
||
| 084 |
_a85.40 _2bcl |
||
| 090 | _aHF5415.135 .C72 2006 | ||
| 100 |
_aCravens, David W. _930605 |
||
| 245 | 0 |
_aStrategic marketing / _cDavid W. Cravens, Nigel F. Piercy. |
|
| 250 | _a8th ed. | ||
| 264 | 1 |
_aBoston, Mass. : _bMcGraw-Hill, _cc2006. |
|
| 300 |
_axvii, 726 p. : _bill. ; _c26 cm. |
||
| 490 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 500 | _aVarious multi-media instructional materials are available to supplement the text. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement _vCase studies _93481 |
|
| 650 | 7 |
_aPazarlama _xYönetim _vVaka çalışmaları _2etuturkob _930609 |
|
| 650 |
_aPazarlama _xKarar verme _930608 |
||
| 650 |
_aMarketing _xDecision making _930607 |
||
| 700 |
_aPiercy, Nigel _930606 |
||
| 856 | 4 |
_uhttp://www.loc.gov/catdir/enhancements/fy0619/2004061068-d.html _3Publisher description |
|
| 857 | 4 |
_uhttp://www.loc.gov/catdir/enhancements/fy0619/2004061068-t.html _3Table of contents only |
|
| 901 | _a0017928 | ||
| 902 | _aGT | ||
| 938 |
_aIngram _bINGR _n0072966343 |
||
| 938 |
_aBaker & Taylor _bBKTY _c160.15 _d160.15 _i0072966343 _n0006143314 _sactive |
||
| 938 |
_aBaker and Taylor _bBTCP _n2004061068 |
||
| 994 |
_aC0 _bTRTET |
||
| 942 | _cBK | ||