000 01974 a2200481 4500
001 56958
999 _c56958
_d5920
003 TR-AnTOB
005 20200609192752.0
008 061117m19962003enka b 001 0 eng
010 _a2002073547
020 _a0333921941 (cloth)
035 _a56958
040 _aDLC
_cDLC
_dDLC
041 _aeng
042 _apcc
050 _aHF5415.1263
_b.B87 2003
090 _aHF5415.1263 .B87 2003
245 0 _aBusiness-to-business marketing :
_bstrategies and implementation /
_cDaniel Michel ... [et al.].
250 _a2nd. ed.
264 1 _aHoundmills, Basingstoke, Hampshire ;
_aNew York :
_bPalgrave Macmillan,
_c2003.
300 _axviii, 469 p. :
_bill. ;
_c26 cm.
490 0 _aProfitable marketing relationships series.
500 _aThis book is an adaptation of a successful french text.
500 _a"Including the book in ... series on Profitable marketing relationships"--P. xv.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing
_xPlanning
_929314
650 _aYönetim
_xPlanlama
_929317
650 _aIndustrial marketing
_9583
650 _aEndüstriyel pazarlama
_929315
650 _aEndüstriyel pazarlama
_xYönetim
_929316
650 _aIndustrial marketing
_xManagement
_929313
700 _aMichel, Daniel
_929312
856 4 _uhttp://www.loc.gov/catdir/bios/hol051/2002073547.html
_3Contributor biographical information
857 4 _uhttp://www.loc.gov/catdir/toc/fy042/2002073547.html
_3Table of contents
858 4 _uhttp://www.loc.gov/catdir/description/hol032/2002073547.html
_3Publisher description
901 _a0017036
902 _aGT
906 _a7
_bcbc
_corignew
_d1
_eocip
_f20
_gy-gencatlg
925 _aacquire
_b2 shelf copies
_xpolicy default
955 _ese20 2002-06-11; To Dewey
_fse20 2003-11-18
_gse20 2003-11-18; To BCCD
942 _cBK