| 000 | 00824 a2200289 4500 | ||
|---|---|---|---|
| 999 |
_c54166 _d5893 |
||
| 001 | 54166 | ||
| 003 | TR-AnTOB | ||
| 005 | 20221010154947.0 | ||
| 008 | 061102s2004 enk 001 0 eng | ||
| 020 | _a0750657707 | ||
| 035 | _a54166 | ||
| 040 |
_aUKM _cUKM _dVCB _dBGU _dCUY _beng _erda |
||
| 041 | _aeng | ||
| 050 |
_aHF5415.13 _b.W37 2004 |
||
| 090 | _aHF5415.13 .W37 2004 | ||
| 100 |
_aWard, Keith, _d1949- _929094 |
||
| 245 | 0 |
_aMarketing finance : _bturning marketing strategies into shareholder value / _cKeith Ward. |
|
| 264 | 1 |
_aOxford : _bElsevier Butterworth-Heinemann, _c2004. |
|
| 300 |
_axii, 349 p. ; _c24 cm. |
||
| 650 | 0 |
_aMarketing _xCosts _929095 |
|
| 650 |
_aMarketing _xCost effectiveness _929096 |
||
| 650 |
_aMarketing _xManagement _93257 |
||
| 901 | _a0016720 | ||
| 902 | _aGT | ||
| 942 |
_cBK _2lcc |
||