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020 _a9781118763520
_qelectronic
024 7 _a10.1002/9781118763520
_2doi
040 _aTR-AnTOB
_beng
_erda
_cTR-AnTOB
041 0 _aeng
050 1 4 _a H61.26
_b.O55 2014
090 _a H61.26
_b.O55 2014EBK
245 0 0 _aOnline Panel Research
_bData Quality Perspective, A
_h[electronic resource]
_cEdited by Mario Callegaro, Reg Baker, Jelke Bethlehem, Anja S. Göritz, Jon A. Krosnick, Paul J. Lavrakas.
250 _a1
264 1 _aChichester, West Sussex ;
_aHoboken, NJ :
_bWiley,
_c2014.
300 _a1 online resource (xxix, 477 pages)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_2rdaft
347 _bPDF
520 _aProvides new insights into the accuracy and value of online panels for completing surveys Over the last decade, there has been a major global shift in survey and market research towards data collection, using samples selected from online panels. Yet despite their widespread use, remarkably little is known about the quality of the resulting data. This edited volume is one of the first attempts to carefully examine the quality of the survey data being generated by online samples. It describes some of the best empirically-based research on what has become a very important yet controversial method of collecting data. Online Panel Research presents 19 chapters of previously unpublished work addressing a wide range of topics, including coverage bias, nonresponse, measurement error, adjustment techniques, the relationship between nonresponse and measurement error, impact of smartphone adoption on data collection, Internet rating panels, and operational issues. The datasets used to prepare the analyses reported in the chapters are available on the accompanying website: www.wiley.com/go/online_panel Covers controversial topics such as professional respondents, speeders, and respondent validation. Addresses cutting-edge topics such as the challenge of smartphone survey completion, software to manage online panels, and Internet and mobile ratings panels. Discusses and provides examples of comparison studies between online panels and other surveys or benchmarks. Describes adjustment techniques to improve sample representativeness. Addresses coverage, nonresponse, attrition, and the relationship between nonresponse and measurement error with examples using data from the United States and Europe. Addresses practical questions such as motivations for joining an online panel and best practices for managing communications with panelists. Presents a meta-analysis of determinants of response quantity. Features contributions from 50 international authors with a wide variety of backgrounds and expertise. This book will be an invaluable resource for opinion and market researchers, academic researchers relying on web-based data collection, governmental researchers, statisticians, psychologists, sociologists, and other research practitioners.
650 4 _aSurvey Research Methods & Sampling
650 4 _aEvaluation & Research Methods
650 4 _aResearch Methodologies
655 7 _aElectronic books
_2local
_92032
700 1 _aCallegaro, Mario
_eeditor
700 1 _aBaker, Reg
_eeditor
700 1 _aBethlehem, Jelke
_eeditor
700 1 _aGöritz, Anja S.
_eeditor
700 1 _aKrosnick, Jon A.
_eeditor
700 1 _aLavrakas, Paul J.
_eeditor
776 0 8 _iPrinted edition:
_z9781119941774
856 4 0 _uhttps://doi.org/10.1002/9781118763520
_aWiley Online Library
856 4 0 _uhttps://onlinelibrary.wiley.com/action/showBook?doi=10.1002%2F9781118763520
_aWiley Online Library
856 4 2 _3Cover Image
_uhttps://onlinelibrary.wiley.com/cms/asset/1f22a402-8718-4b9b-b6e1-f504f12bf9b5/9781118763520.cover.gif
_aWiley Online Library
942 _2lcc
_cEBK
999 _c200467323
_d85535