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020 _a9781118703779
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024 7 _a10.1002/9781118703779
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040 _aTR-AnTOB
_beng
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041 0 _aeng
245 0 0 _a138 ways to generate new, first‐time gifts /
_h[electronic resource]
_cedited by Scott C. Stevenson.
250 _a1
264 1 _bWiley
_c2013
300 _a1 online resource (48 pages)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_2rdaft
347 _bPDF
520 _aOriginally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals with proven methods and techniques for increasing revenue from first-time gifters. It delivers step-by-step procedures for motivating nondonors to give and explains how to increase success through direct mail, calls, phonathons, events, online giving, and more. Important topics covered include: Motivating non-donors Attracting first-time corporate donors Annual giving strategies: Restricted gifts Employee giving Social media outreach In-kind gifts Increasing return on direct mail appeals Online giving Prospect research Monthly and annual appeals Expanding your prospect database Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.
650 4 _aNon-Profit Organizations / Fundraising & Grantsmanship
650 4 _aNon-Profit Organizations
655 7 _aElectronic books
_2local
_92032
700 1 _aStevenson, Scott C.
_eeditor
776 0 8 _iPrinted edition:
_z9781118691755
856 4 0 _uhttps://doi.org/10.1002/9781118703779
_aWiley Online Library
856 4 0 _uhttps://onlinelibrary.wiley.com/action/showBook?doi=10.1002%2F9781118703779
_aWiley Online Library
856 4 2 _3Cover Image
_uhttps://onlinelibrary.wiley.com/cms/asset/1e62fa37-7311-44e9-a266-7912cb999b4c/9781118703779.cover.gif
_aWiley Online Library
942 _2lcc
_cEBK
999 _c200467308
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