000			04660cam a2200661 i 4500
001			200466821
003			TR-AnTOB
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007			ta
008			211017s2022 nyu b 001 0 eng d
010			_a 2021048156
015			_aGBC1L3603 _2bnb
016	7		_a020432811 _2Uk
020			_a9781032018669 _q(paperback)
020			_z9781032020785 _q(hardcover)
020			_z9781003181750 _q(electronic book)
020			_z1003181759 _q(electronic book)
020			_z9781000532425 _q(electronic book)
020			_z1000532429 _q(electronic book)
020			_z9781000532463 _q(electronic book)
020			_z1000532461 _q(electronic book)
035			_a(OCoLC)1273728253
035			_a(OCoLC)on1273728253
035			_a(EXLNZ-01UCS_NETWORK)9917139584006531
037			_a9781003181750 _bTaylor & Francis
040			_aDLC _beng _erda _epn _cDLC _dTYFRS _dOCLCF _dYDX _dOCLCO _dUKMGB _dN$T _dYDX _dOCLCO _dWAU _dOCLCQ _dCTU _dSFB _dOCLCQ _dOCLCO _dSXB _dOCLCO _dOCLCQ _dOCLCO _dTR-AnTOB
041	0		_aeng
050	0	4	_aQA76.9.H85 _bC54 2022
072		7	_aSOC _x052000 _2bisacsh
072		7	_aJFD _2bicssc
090			_aQA76.9.H85 _bC54 2022
100	1		_aCirucci, Angela M. _eauthor _9152668
245	1	0	_aUX research methods for media and communication studies : _ban introduction to contemporary qualitative methods / _cAngela M. Cirucci and Urszula M. Pruchniewska.
246	3	0	_aIntroduction to contemporary qualitative methods
264		1	_aNew York, NY : _bRoutledge, _c2022.
264		4	_c©2022
300			_avi, 193 pages : _billustrations ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aBIBINDX
505	0		_aIntroduction. What is UX? -- Biased digital structures and UX -- How did we get here? -- Interfaces and navigation -- Preparing Your Study. Design thinking mindset -- Planning a UX research project -- Reporting and presenting findings -- Methods. Traditional research methods overview : interviews, focus groups, qualitative surveys, observations, and thematic analyses -- Emotional journey mapping -- Screenshot diaries -- Breakup and love letters -- Contextual inquiry -- Personas and scenarios -- Problem trees -- Cognitive mapping -- Brain writing and darkside writing -- Card sorting and tree testing -- Heuristic evaluations and walkthroughs as critical analysis -- Usability testing -- A/B testing -- Appendices: Sample research plan template ; Academic report example ; Industry report example.
520			_a"A comprehensive guide to qualitative research methods in user experience (UX), the interaction between humans and digital products, designed for media and communication students. Angela M. Cirucci and Urszula M. Pruchniewska provide an accessible introduction to the field (including the history of UX and common UX design terminology). Readers are taken through the entire research design process, with an outline for preparing a study (including a planning template), a discussion of recruitment techniques, an exploration of ethics considerations, and a detailed breakdown of 12 essential UX research methods. The 12 methods covered include emotional journeys, screenshot diaries, walkthroughs, contextual inquiry, card sorting, and usability testing, and each methods chapter includes a step-by-step breakdown, discussions of in-person vs. virtual procedures, and a "What You Need" section. Throughout the book, useful parallels are drawn between traditional academic research methods and UX methods, and special attention is paid to diversity and inclusivity. This is an essential text for media and communications students wishing to become familiar with UX research methods, a rapidly growing field that will open numerous exciting career paths for graduates"--Provided by publisher.
650		0	_aHuman-computer interaction _xResearch _xMethodology _9152670
650		0	_aUser-centered system design _xResearch _xMethodology _9152671
650		0	_aUser interfaces (Computer systems) _xDesign _xTesting _9152672
650		0	_aQualitative research. _0http://id.loc.gov/authorities/subjects/sh99004969 _9125596
650		6	_aConception participative (Conception de systèmes) _xRecherche _xMéthodologie.
650		6	_aRecherche qualitative.
650		7	_aSOCIAL SCIENCE / Media Studies _2bisacsh
650		7	_aQualitative research _2fast _9125596
650		7	_aUser interfaces (Computer systems) _xTesting _2fast
655		4	_aElectronic book.
700	1		_aPruchniewska, Urszula M. _eauthor _9152669
942			_2lcc _cBK
999			_c200466821 _d85033