000 02342cam a22003858i 4500
999 _c200440192
_d58404
001 200440192
003 TR-AnTOB
005 20210618092414.0
007 ta
008 200527s2020 enk b 001 0 eng
010 _a 2020024109
020 _a9781350055919
_q(paperback)
020 _z9781350055926
_q(pdf)
020 _z9781350055933
_q(epub)
040 _aDLC
_beng
_erda
_cDLC
_dTR-AnTOB
041 0 _aeng
042 _apcc
050 0 0 _aZ246
_b.H768 2020
090 _aZ246
_b.H768 2020
100 1 _aHunt, Richard
_q(Richard Guy)
_eauthor
_9130944
245 1 0 _aAdvanced typography :
_bfrom knowledge to mastery /
_cRichard Hunt.
263 _a2008
264 1 _aLondon ; New York :
_bBloomsbury Visual Arts,
_c2020.
300 _a255 pages :
_billustrations ;
_c25 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 _aChanging technologies and practice -- Typography: art and craft -- Type is technology -- Type as visual/type as information -- Biological and psychological dimensions of type -- Systems of organization -- Type as culture and symbol -- Typefaces -- Setting type -- Type on screen -- Creative typography -- Customizing/creating type forms.
520 _a"Once you have learnt the fundamentals of typography, there is still a wealth of knowledge to grasp to really become a master in the art and craft of working with type. In Advanced Typography, expert practitioner and instructor Richard Hunt goes beyond the basics to take your understanding and usage to the next level. Taking a practical approach, the book combines visual, linguistic, historical and psychological systems with the broad range of applications and audiences of type today. From the challenges of designing across media and cultures, to type as information and craft, Hunt marries theoretical context with applied examples so you feel confident in improving your skills as an advanced typographer"--
_cProvided by publisher.
650 0 _aGraphic design (Typography)
_94398
776 0 8 _iOnline version:
_aHunt, Richard (Richard Guy).
_tAdvanced typography
_dLondon ; New York : Bloomsbury Visual Arts, 2020
_z9781350055926
_w(DLC) 2020024110
942 _2lcc
_cBK