| 000 | 01432nam a2200361 a 4500 | ||
|---|---|---|---|
| 999 |
_c200437882 _d56094 |
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| 003 | TR-AnTOB | ||
| 005 | 20210305174714.0 | ||
| 007 | ta | ||
| 008 | 141015s2013 tu a 001 0 tur d | ||
| 020 | _a9786051335117 | ||
| 040 |
_aGAZIU _beng _erda _cGAZIU _dTR-AnTOB |
||
| 041 | 1 |
_atur _heng |
|
| 050 | 0 | 0 |
_aHF5415 _b.M37819 2013 |
| 090 |
_aHF5415 _b.M37819 2013 |
||
| 100 |
_aPerreault, William D. _eauthor _93255 |
||
| 240 | 1 | 0 |
_aEssentials of marketing : a marketing strategy planning approach. _lTurkish. |
| 245 | 1 | 0 |
_aPazarlamanın temelleri : _bbir pazarlama stratejisi planlama yaklaşımı / _cWilliam D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy ; çeviri editörü, Asım Günal Önce. |
| 264 | 1 |
_aAnkara : _bNobel, _c2013. |
|
| 264 | 4 | _c©2013 | |
| 300 |
_axviii, 615, S655 pages : _billustrations ; _c28 cm. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 500 | _aOriginal title: Essentials of marketing : a marketing strategy planning approach. | ||
| 500 | _aTranslated from 13th edition. | ||
| 504 | _aIncludes bibliographical notes and index. | ||
| 650 | 7 |
_aPazarlama _2etuturkob _917377 |
|
| 700 | 1 |
_aCannon, Joseph P. _cPh. D. _eauthor _9127218 |
|
| 700 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) _eauthor _93256 |
|
| 700 | 1 |
_aÖnce, Asım Günal _eeditor _etranslator _9127220 |
|
| 942 |
_2lcc _cBK |
||