| 000 | 02949cam a2200397Ii 4500 | ||
|---|---|---|---|
| 999 |
_c200437876 _d56088 |
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| 001 | 200437876 | ||
| 003 | TR-AnTOB | ||
| 005 | 20210826090706.0 | ||
| 006 | m o d | ||
| 007 | cr un|---aucuu | ||
| 008 | 191228s2020 uk o eng d | ||
| 020 |
_a9783030279394 _q(electronic bk.) |
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| 020 |
_a3030279391 _q(electronic bk.) |
||
| 020 | _z9783030279387 | ||
| 040 |
_aEBLCP _beng _erda _cEBLCP _dGW5XE _dTR-AnTOB |
||
| 041 | 0 | _aeng | |
| 050 | 4 | _aHF5823 | |
| 090 |
_aHF5823 _b.A556 2020EBK |
||
| 245 | 0 | 0 |
_aAnimation and advertising / _cMalcolm Cook, Kirsten Moana Thompson, editors |
| 264 | 1 |
_aCham : _bPalgrave Macmillan, _c2020 |
|
| 300 | _a1 online resource (340 pages) | ||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_acomputer _bc _2rdamedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
||
| 490 | 0 | _aPalgrave Animation | |
| 520 | _aThroughout its history, animation has been fundamentally shaped by its application to promotion and marketing, with animation playing a vital role in advertising history. In individual case study chapters this book addresses, among others, the role of promotion and advertising for anime, Disney, MTV, Lotte Reiniger, Pixar and George Pal, and highlights American, Indian, Japanese, and European examples. This collection reviews the history of famous animation studios and artists, and rediscovers overlooked ones. It situates animated advertising within the context of a diverse intermedial and multi-platform media environment, influenced by print, radio and digital practices, and expanding beyond cinema and television screens into the workplace, theme park, trade expo and urban environment. It reveals the part that animation has played in shaping our consumption of particular brands and commodities, and assesses the ways in which animated advertising has both changed and been changed by the technologies and media that supported it, including digital production and distribution in the present day. Challenging the traditional privileging of art or entertainment over commercial animation, Animation and Advertising establishes a new and rich field of research, and raises many new questions concerning particular animation and media histories, and our methods for researching them | ||
| 650 | 0 |
_aAnimated films _0http://id.loc.gov/authorities/subjects/sh85088032 _994796 |
|
| 650 | 0 |
_aAdvertising _0http://id.loc.gov/authorities/subjects/sh85001086 _92123 |
|
| 700 | 1 |
_aCook, Malcolm, _d1976- _0http://id.loc.gov/authorities/names/n2015014623 _9127407 |
|
| 700 | 1 |
_aThompson, Kirsten Moana _0http://id.loc.gov/authorities/names/nr96040061 _9127408 |
|
| 856 | 4 | 0 |
_3SpringerLink _zConnect to resource _uhttp://link.springer.com/10.1007/978-3-030-27939-4 |
| 856 | 4 | 0 |
_zOnline access link to the resource _uhttp://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2335735 |
| 942 |
_2lcc _cEBK |
||