000 01662nam a2200409 i 4500
999 _c200436209
_d54421
001 200436209
003 TR-AnTOB
005 20230823172116.0
007 ta
008 190731t20192018tu ad 000 0 tur d
020 _a9786052314203
_q(paperback)
035 _a(TR-AnTOB)200436209
040 _aTR-AnTOB
_beng
_erda
_cTR-AnTOB
041 1 _atur
_heng
050 4 _aHF5415.12615
090 _aHF5415.12615
_bM6719 2019
100 1 _aMorin, Christophe
_eauthor
_9125400
240 1 _aThe persuasion code : how neuromarketing can help you persuade anyone, anywhere, anytime.
_lTurkish
245 1 0 _aBeyindeki ikna kodu :
_bnöropazarlama ile bilimsel ikna stratejileri geliştirmek /
_cChristophe Morin, Patrik Renvoise ; çeviri: Taner Gezer ; editör: Zeynep Hale Akman.
246 3 0 _aNöropazarlama ile bilimsel ikna stratejileri geliştirmek
264 1 _aİstanbul :
_bMaltepe Üniversitesi Kitapları ;
_bKapital Medya Hizmetleri,
_c2019.
264 4 _c©2018
300 _a364 pages :
_billustrations, charts ;
_c22 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _aTranslation of: The persuasion code : how neuromarketing can help you persuade anyone, anywhere, anytime.
500 _a"Yayın no: 4"--Title page verso.
590 _aDonated by TOBB ETÜ Rektörlük
650 7 _aNöropazarlama
_2etuturkob
_9125401
650 7 _aİkna (Psikoloji)
_2
_963201
700 1 _aRenvoisé, Patrick
_eauthor
_9125402
700 1 _aGezer, Taner
_etranslator
_969691
700 1 _aAkman, Zeynep Hale
_eeditor
_9125393
942 _2lcc
_cBK