| 000 | 01335cam a22004098i 4500 | ||
|---|---|---|---|
| 650 | 0 |
_9120554 _aInternational business enterprises |
|
| 999 |
_c200429999 _d47925 |
||
| 001 | 200429999 | ||
| 003 | TR-AnTOB | ||
| 005 | 20200406145642.0 | ||
| 007 | ta | ||
| 008 | 151005s2016 nyuab 001 0 eng | ||
| 010 | _a 2015036297 | ||
| 020 | _a9780077842161 | ||
| 020 | _a0077842162 | ||
| 040 |
_aDLC _beng _erda _cDLC _dTR-AnTOB |
||
| 041 | 0 | _aeng | |
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF1416 _b.C375 2016 |
| 090 |
_aHF1416 _b.C375 2016 |
||
| 100 | 1 |
_aCateora, Philip R. _eauthor _93663 |
|
| 245 | 1 | 0 |
_aInternational marketing / _cPhilip R. Cateora, Mary C. Gilly, John L. Graham, R. Bruce Money. |
| 250 | _aSeventeenth edition | ||
| 264 | 1 |
_aNew York, NY : _bMcGraw-Hill Education, _c[2016] |
|
| 300 |
_axxxvi, 662 pages : _bcolor illustrations, color maps ; _c28 cm. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia _bn |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 490 | 0 | _aMcGraw-Hill/Irwin series in marketing. | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 530 | _aHardcover | ||
| 650 | 0 |
_aExport marketing _9177 |
|
| 700 | 1 |
_aGraham, John L. _eauthor _93664 |
|
| 700 | 1 |
_aGilly, Mary C. _eauthor _9120592 |
|
| 700 | 1 |
_aMoney, Bruce _eauthor _9120593 |
|
| 942 |
_2lcc _cRESERVE |
||