000 01240cam a2200361 a 4500
001 16941650
003 TR-AnTOB
005 20260206111202.0
008 110831s2010 ne a b 001 0 eng
010 _a 2011292293
020 _a9780123814180 (pbk.)
020 _a0123814189 (pbk.)
040 _aUKM
_cUKM
_dDLC
_dTR-AnTOB
_beng
_erda
041 _aeng
050 _aHF5415
090 _aHF5415.15
_b.A35 2010
100 1 _aAdlin, Tamara
_eauthor
_9152386
245 1 4 _aThe essential persona lifecycle :
_bYour guide to building and using personas /
_cTamara Adlin and John Pruitt.
264 1 _aAmsterdam ;Boston :
_bMorgan Kaufmann,
_c[2010]
264 4 _c©2010
300 _aix, 224 pages :
_billustrations (some color) ;
_c28 cm
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
504 _aBIBINDX
505 0 _tWhat ara personas? --
_tPersona family planning --
_tPersona adulthood --
_tData-driven persona example.
650 0 _aProduct management
_920254
650 0 _aNew products
_921967
650 0 _aResearch, Industrial
_935937
700 1 _aPruitt, John
_eauthor
_9152387
942 _2lcc
_cBK
999 _c200428049
_d45973