000			03888nam a22003857a 4500
001			200428046
003			TR-AnTOB
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010			_a 2014012636
020			_a9781118715765 _cpaperback
040			_aDLC _beng _cDLC _erda _dTR-AnTOB
041			_aeng
050	0	0	_aZ246 _b.C217 2015
090			_aZ246 _b.C217 2015
100	1		_aCarter, Rob _eauthor _94395
245	1	0	_aTypographic design : _bForm and communication / _cRob Carter, Ben Day, Philip B. Meggs, Sandra Maxa, Mark Sanders.
250			_aSixth edition.
264		1	_aHoboken, New Jersey : _bJohn Wiley & Sons, Inc., _c2015.
300			_aix, 341 pages : _billustrations (some color) ; _c28 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aBIBINDX
505	8		_aMachine generated contents note: Foreword Rob Carter Introduction Acknowledgments Chapter 1 The Evolution of Typography Chapter 2 The Anatomy of Typography Chapter 3 Legibility Chapter 4 The Typographic Grid Chapter 5 Syntax and Communication Chapter 6 The Typographic Message Chapter 7 Typography and Media Chapter 8 Typography and Screen Chapter 9 Typography in Time and Motion Chapter 10 Case Studies in Typographic Design Chapter 11 Typographic Design Education Chapter 12 Typographic Design Process Chapter 13 Typographic Specimens A Chronology of Typeface Designs Glossary Bibliography Picture Credits.
520			_a"Precise visual communication requires first-rate typography skills. Typographic Design: Form and Communication, Sixth Edition is the latest update to the classic typography text that covers all aspects of designing with type. Revised to reflect the shift in graphic design conception and understanding, the book contains a brand-new exploration of typography in media versus typography in motion, and provides the latest information on emerging trends and technology in the design process. Full-color images showcase recent design examples and a companion website features a robust collection of resources for students and instructors. Striking a balance between fundamental information and pivotal new knowledge and ideas, the book provides the perfect basis for engaging new learners as well as seasoned professionals.Typography is the comprehensive design of type, encompassing selection, placement, manipulation, and communication. An integral element of the graphic designer's arsenal, typography skills translate across industry boundaries into print, video, film, television, packaging, advertising, digital design, and more. Typographic Design provides insight, information, and practical instruction for every step in the process, from concept to execution. Topics include: Letterforms, syntax, and legibility Communication and the typographic message Evolution and technology of typography Typographic design processes, and using the grid The book also contains case studies that illustrate the successful use of typography, demonstrating the impact of good type on the overall design, and a listing of type specimens that exhibit good communication through good design. Words are an important part of the human condition, and presentation can have a major impact on the message. Graphic designers must be able to manipulate type to convey precisely what's intended, and Typographic Design is a comprehensive guide to mastery"-- _cProvided by publisher.
520			_a"Provides a comprehensive overview of every aspect of designing with type"-- _cProvided by publisher.
650		0	_aGraphic design (Typography) _94398
700	1		_aDay, Ben _eauthor _94397
700	1		_aMeggs, Philip B. _eauthor _94396
700	1		_aMaxa, Sandra _eauthor _9152454
700	1		_aSanders, Mark _q(Mark Allen) _eauthor _9152455
942			_2lcc _cBK
999			_c200428046 _d45970