000			01966cam a2200349 a 4500
001			794272066
003			TR-AnTOB
005			20260226093232.0
008			120518s2012 ne a b 001 0 eng
010			_a2012014674
020			_a9780123848697
040			_aDLC _beng _cDLC _dTR-AnTOB _erda
041			_aeng
050	0	0	_aTA166 _b.K86 2012
090			_aTA166 _b.K86 2012
100	1		_aKuniavsky, Mike _eauthor _924537
245	1	0	_aObserving the user experience : _ba practitioner's guide to user research / _cMike Kuniavsky, Elizabeth Goodman, Andrea Moed.
250			_aSecond edition.
264		1	_aBoston : _bMorgan Kaufmann, _c2012.
300			_axiii, 585 pages : _billustrations (some color) ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aBIBINDX
505	0		_apt. 1. Why research is good and how it fits into product development. Introduction -- Do a usability test now! -- Balancing needs through iterative development -- pt. 2. User experience research techniques. Research planning -- Competitive research -- Universal tools : recruiting and interviewing -- Focus groups -- More than words : object-based techniques -- Field visits : learning from observation -- Diary studies -- Usability tests -- Surveys -- Global and cross-cultural research -- Others' hard work : published information and consultants -- Analyzing qualitative data -- Automatically gathered information : usage data and customer feedback -- pt. 3. Communicating results. Research into action : representing insights as deliverables -- Reports, presentations, and workshops -- Creating a user-centered corporate culture.
650		0	_aUser-centered system design _949304
650		0	_aObservation (Scientific method) _9152723
700	1		_aMoed, Andrea _eauthor _9152722
700	1		_aGoodman, Elizabeth, _d1976- _eauthor _9118106
942			_2lcc _cBK
999			_c200427643 _d45567