000			01822cam a2200349Ia 4500
001			882263703
003			TR-AnTOB
005			20260223152703.0
008			140701t20132013nyua b 001 0 eng
020			_a9780307951618 _cpaperback
020			_a9780307951625 _ceBook
040			_aFDL _cFDL _dTR-AnTOB _beng _erda
041			_aeng
050	1	4	_aHD9993.T694 _bL447 2013
090			_aHD9993.T694 _bL447 2013
100	1		_aRobertson, David C. _q(David Chandler) _eauthor _9152697
245	1	0	_aBrick by brick : _bhow LEGO rewrote the rules of innovation and conquered the global toy industry / _cDavid C. Robertson with Bill Breen.
264		1	_aNew York : _bCrown Business, _c2013.
300			_axii, 305 pages : _billustrations ; _c20 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aBIBINDX
505	0	0	_tIntroduction: When the bricks click -- _tThe seven truths of innovation and the LEGO Group's decline -- _tMastering the seven truths of innovation and transforming LEGO.
520			_aIn the 1990s, LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. It took a new LEGO management team, faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers, to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Robertson reveals how LEGO looked beyond products and learned to leverage a full-spectrum approach to innovation.
610	2	0	_aLEGO koncernen (Denmark) _9106078
650		0	_aToy industry _zDenmark _xManagement _9152698
650		0	_aLEGO toys _xHistory _9152272
700	1		_aBreen, Bill. _eauthor _9126033
942			_2lcc _cBK
999			_c200427635 _d45559