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001 200427457
003 TR-AnTOB
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008 161025s2014####caua###||####|||||||eng|d
009 00ENG0Y00NNC 201610252014ma
020 _a9780811875448
040 _aANKA
_beng
_erda
_cANKA
_dTR-AnTOB
041 0 _aeng
050 _aNC997
_b.R36 2014
090 _aNC997
_b.R36 2014
100 1 _aRand, Paul,
_d1914-1996
_eauthor
_9118361
245 1 0 _aThoughts on design /
_cPaul Rand.
264 1 _aSan Francisco :
_bChronicle Books,
_c2014.
264 4 _c©2014
300 _a95 pages :
_billustrations ;
_c20 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
505 0 _aThe beautiful and the useful -- The designer's problem -- The symbol in advertising -- Versatility of the symbol -- The role of humor -- Imagination and the image -- Reader participation -- Yesterday and today -- Typographic form and expression.
650 0 _aDesign
_939864
650 0 _aCommercial art
_960304
942 _2lcc
_cBK
999 _c200427457
_d45381