000			03321cam a2200361Ii 4500
999			_c200427227 _d45151
001			11812422
003			TR-AnTOB
005			20190408221843.0
008			120112s2012 enka b 001 0 eng d
020			_a9781856697941
040			_aUKMGB _beng _cUKMGB _dTR-AnTOB _erda
041			_aeng
050		4	_aNK1530 _b.H4456 2012
090			_aNK1530 _b.H4456 2012
100	1		_aHeller, Steven.
245	1	0	_a100 ideas that changed graphic design / _cSteven Heller and Veronique Vienne.
246	3		_aOne hundred ideas that changed graphic design
246	3		_aHundred ideas that changed graphic design
264			_aLondon : _bLaurence King Publishing Ltd., _c2012.
300			_a216 pages : _billustrations (chiefly color) ; _c27 cm
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references (pages 210-211) and index.
505	0	0	_tThe book -- _tBody type -- _tRub-on designs -- _tRays -- _tPastiche -- _tPointing fingers -- _tVanitas -- _tClenched fists -- _tMonumental images -- _tFemale archetypes -- _tColor blocks -- _tOrnamentation -- _tDecorative logotypes -- _tNaive mascots -- _tEntrepreneurship -- _tMetaphoric lettering -- _tSwashes on caps -- _tTexts as images -- _tVisual puns -- _tThe square format -- _tPrimitive figuration -- _tPropaganda -- _tThe object poster -- _tPaper cutouts -- _tManifestos -- _tGraphic design magazines -- _tBotanical geometry -- _tCalligrams -- _tLoud typography -- _tAsymmetric typography -- _tRed with black -- _tSupergraphics -- _tSupreme geometry -- _tFunny faces -- _tExpression of speed -- _tCorporate identity -- _tDust jackets -- _tFound typography -- _tRansom notes -- _tDesign handbooks -- _tAvant-garde zines -- _tCollages -- _tRiddles and rebuses -- _tPhotomontage -- _tPictograms -- _tFloating heads -- _tAbstraction -- _tTriangulation -- _tExtreme close-ups -- _tThe provocative gesture -- _tMotion graphics -- _tNight spectaculars -- _tShadow play -- _tGood design -- _tForced obsolescence -- _tVibrating color -- _tStrips and panels -- _tFrame by frame -- _tPerfect rectangles -- _tAbstract graphs -- _tDynamic diagonals -- _tStencil type -- _tComic lettering -- _tParody -- _tSustainable packaging -- _tPublic service campaigns -- _tBranding campaigns -- _tLayering and overprinting -- _tDesign thinking -- _tThe grid -- _tBrand narratives -- _tWhite space -- _tLess is more -- _tMonoalphabets -- _tFilm title sequences -- _tBig book look -- _tNostalgia -- _tIllegibility -- _tScan lines -- _tTeen magazines -- _tCulture jamming -- _tHigh contrast -- _tPsychedelia -- _tSplit fountain -- _tUnderground comics -- _tRecord album covers -- _tStreet slogans -- _tSexual taboo busting -- _tSelf-promotional publishing -- _tTags -- _tUniversal Pricing Code -- _tVernacular -- _tFrench theory -- _tDo it yourself -- _tThe fine print -- _tMagazine coverlines -- _tGuerrilla advertising -- _tPixelation -- _tAmbigrams -- _tDesigners' websites.
520			_aThe aim of this book is to determine, define, discuss, and illustrate the big ideas that created the critical mass that produced the art and craft of contemporary graphic design.
650		0	_aGraphic arts _xHistory.
650		0	_aGraphic arts _xTechnological innovations.
650		0	_aDesign _xThemes, motives.
700			_aVienne, Veronique _9117955
942			_2lcc _cBK