| 000 | 01380 a2200337 4500 | ||
|---|---|---|---|
| 999 |
_c200425202 _d41650 |
||
| 001 | 200425202 | ||
| 003 | TR-AnTOB | ||
| 005 | 20210826090706.0 | ||
| 008 | 161028s2010 tu 000 0 | ||
| 020 | _a9781433103858 | ||
| 040 |
_aDLC _dTR-AnTOB _erda _cTR-AnTOB |
||
| 041 | _aeng | ||
| 050 | 0 | 0 |
_aHF5823 _b.F9826 2010 |
| 090 |
_aHF5823 _b.F9826 2010 |
||
| 100 | 1 |
_aFrith, Katherine Toland _9116108 |
|
| 245 | 1 | 0 |
_aAdvertising and societies : _bglobal issues / _bKatherine Toland Frith & Barbara Mueller. |
| 250 | _a2nd edition | ||
| 264 | 1 |
_aNew York : _bPeter Lang, _c[2010] |
|
| 264 | 4 | _c©2010 | |
| 300 |
_a264 pages : _billustrations ; _c26 cm. |
||
| 336 |
_atext _2rdacontent _btxt |
||
| 337 |
_aunmediated _2rdamedia _bn |
||
| 338 |
_avolume _2rdacarrier _bnc |
||
| 505 | _aInternational advertising and globalization -- Advertising and culture -- Advertising and economic issues -- Advertising and pollitical and regulatory issues -- Global consumer issues -- Advertising and gender -- Advertising and race -- Advertising and children -- Advertising of controversial products -- The commercialization of societies. | ||
| 650 | 0 |
_aAdvertising _xSocial aspects _9104963 |
|
| 650 | 0 |
_aIntercultural communication _9293 |
|
| 650 | 0 |
_aAdvertising _92123 |
|
| 700 | 1 |
_aMueller, Barbara _9116109 |
|
| 942 |
_cBK _2lcc |
||