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| 001 | 200424671 | ||
| 003 | TR-AnTOB | ||
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_aTR-AnTOB _btur _erda _cTR-AnTOB |
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| 041 | 0 | _aeng | |
| 050 | 0 | 0 |
_aHF5415.13 _b.M36 1990 |
| 090 |
_aHF5415.13 _b.M36 1990 |
||
| 100 | 1 |
_aMcCarthy, E. Jerome _9114867 |
|
| 245 | 1 | 0 |
_aBasic marketing : _ba managerial approach / _cE. Jerome McCarthy, William D. Perreault. |
| 264 | 1 |
_aHomewood, IL : _bIrwin, _c[1990] |
|
| 264 | 4 | _c©1990 | |
| 300 |
_axviii, 734 p. : _bcol. ill. ; _c27 cm. |
||
| 336 |
_atext _2rdacontent _btxt |
||
| 337 |
_aunmediated _2rdamedia _bn |
||
| 338 |
_avolume _2rdacarrier _bnc |
||
| 490 | 0 | _aIrvin series in marketing. | |
| 504 | _aIncludes bibliographical references (p. 678-701) | ||
| 650 | 0 | 0 |
_aMarketing _xManagement _93257 |
| 650 | 0 | 0 |
_aExport marketing _xManagement _9526 |
| 650 | 0 | 0 |
_aMarketing _zUnited States _xManagement _9114868 |
| 700 | 1 |
_aPerreault, William D. _93255 |
|
| 942 |
_cBK _2lcc |
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| 999 |
_c200424671 _d41217 |
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