000			02197 a2200565 4500
001			200420787
999			_c200420787 _d36490
003			TR-AnTOB
005			20241008150717.0
008			141211s2014 tu 000 0
020			_a9786053321309
040			_aDLC _btur _dTR-AnTOB _erda
041	1		_atur _heng
050		0	_aHD69.B7 _bB7319 2014
090			_aHD69.B7 B7319 2014
245	0	0	_aMarkalar ve markalaşma = Brands and branding / _cRita Clifton, Sameena Ahmad, Tony Allen, Simon Anholt, Patrick Barwise, Tom Blackett, Deborah Bowker, Jonathan Chajet, Deborah Doane, Iain Ellwood, Paul Feldwick, Jez Frampton, Giles Gibbons, Andy Hobsbawm, Jan Lindemann, Allan Poulter, Max Raison, John Simmons, Shaun Smith, çeviren ; Meral Çiyan Şenerdi.
246		1	_aBrands and branding.
264			_aİstanbul: _bTürkiye İş Bankası Kültür Yayınları, _c2014
300			_axxi 374 sayfa: _bresim, tablo; _c24 cm.
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
505			_aI.Markaların durumu -- II.Markalaşmada en iyi uygulamalar -- III.Markaların geleceği.
650		7	_aMarkalı ürünler _2etuturkob _98336
650		0	_aBrand name products _98339
650		0	_aBrand name products _xForecasting _9102780
650		0	_aMarkalı ürünler _xTahmin _9102781
650		0	_aBrand name products _xManagement _vManagement _966910
650		0	_aMarkalı ürünler _vYönetim _xYönetim _966912
700	1		_aAnholt, Simon _972367
700	1		_aRaison, Max _9102762
700	1		_aSimmons, John _9102763
700	1		_aSmith, Shaun _9102764
700	1		_aClifton, Rita _9102765
700	1		_aAhmad, Sameena _9102766
700	1		_aAllen, Tony _9102767
700	1		_aBarwise, Patrick _9102768
700	1		_aBlackett, Tom _9102769
700	1		_aBowker, Deborah _9102770
700	1		_aChajet, Jonathan _9102771
700	1		_aDoane, Deborah _9102772
700	1		_aEllwood, Iain _9102773
700	1		_aFeldwick, Paul _9102774
700	1		_aFrampton, Jez _9102775
700	1		_aGibbons, Giles _9102776
700	1		_aHobsbawm, Andy _9102777
700	1		_aLindemann, Jan _9102778
700	1		_aPoulter, Allan _9102779
942			_cBK