| 000 | 01467cam a2200385 i 4500 | ||
|---|---|---|---|
| 999 |
_c200419118 _d26778 |
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| 001 | 200419118 | ||
| 003 | TR-AnTOB | ||
| 005 | 20240418134241.0 | ||
| 007 | ta | ||
| 008 | 140310t20052005nyua 000 0 eng d | ||
| 020 | _a0071408673 | ||
| 040 |
_aDLC _beng _erda _cDLC _dDLC _dTR-AnTOB |
||
| 041 | 0 | _aeng | |
| 042 | _apcc | ||
| 050 |
_aHF5415.153 _b.U49 2005 |
||
| 090 |
_aHF5415.153 _b.U49 2005 |
||
| 100 | 1 |
_aUlwick, Anthony W., _d1957- _996845 |
|
| 245 | 1 | 0 |
_aWhat customers want : _busing outcome-driven innovation to create breakthrough products and services / _cAnthony Ulwick. |
| 264 | 1 |
_aNew York : _bMcGraw-Hill, _c2005. |
|
| 264 | 4 | _c©2005 | |
| 300 |
_axxxv, 202 pages : _billustrations ; _c24 cm |
||
| 336 |
_atext _2rdacontent _btxt |
||
| 337 |
_aunmediated _2rdamedia _bn |
||
| 338 |
_avolume _2rdacarrier _bnc |
||
| 505 | _aFormulating the innovation strategy -- Capturing customer inputs -- Identifying opportunities -- Segmenting the market -- Targeting opportunities for growth -- Positioning current products -- Prioritizing projects in the development pipeline -- Devising breakthrough concepts. | ||
| 650 |
_aNew products _xPlanning _996846 |
||
| 650 | 0 |
_aYeni ürünler _xPlanlama _996847 |
|
| 650 | 7 |
_aStratejik planlama _2etuturkob _91860 |
|
| 650 | 0 |
_aStrategic planning _91126 |
|
| 650 | 0 |
_aProduct management _920254 |
|
| 650 | 0 |
_aÜrün yönetimi _920253 |
|
| 942 |
_cBK _2lcc |
||