000			03707 a2200385 4500
999			_c200130696 _d15135
001			200130696
003			TR-AnTOB
005			20231109170640.0
008			131022s2012 xxu 000 0
020			_a9781592537563
020			_a9781610581998 (ebk.)
040			_aTR-AnTOB _beng _erda _cTR-AnTOB
041	0		_aeng
050	0	0	_aQ180.55.M4 _bM3785 2012
090			_aQ180.55.M4 _bM3785 2012
100	1		_aMartin, Bella _993654
245	1	0	_aUniversal methods of design : _b100 ways to research complex problems, develop innovative ideas and design effective solutions / _cBella Martin, Bruce Hanington.
246	3	0	_a100 ways to research complex problems, develop innovative ideas, and design effective solutions
246	3		_aOne hundred ways to research complex problems, develop innovative ideas, and design effective solutions
250			_aDigital ed.
264		1	_aBeverly, MA : _bRockport Publishers, _c2012.
300			_a207 p. : _bill. (chiefly col.), col. map ; _c26 cm.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
505			_aA/B testing --AEIOU -- Affinity diagramming -- Artifact analysis -- Automated remote research -- Behavioral mapping -- Bodystorming -- Brainstorm graphic organizers -- Business origami -- Card sorting -- Case studies -- Cognitive mapping -- Collage -- Competitive testing -- Concept mapping -- content analysis -- Content inventory & audit -- Sontextual design -- Contextual inquiry -- Creative toolkits -- Critical incident technique -- Crowdsourcing -- Cultural probes -- Customer experience audit -- Design charette -- Design ethnography -- Design workshops -- Desirability testing -- Diary studies -- Directed storytelling -- Elito method -- Ergonomic analysis -- Evaluative research -- Evidence-based design -- Experience prototyping -- Experience sampling method -- Experiments -- Exploratory research -- Eye tracking -- Flexible modeling -- Fly-on-the wall observation -- focus groups -- Generative research -- Graffiti walls -- Heuristic evaluation -- Image boards -- Interviews -- Kj technique -- Kano analysis -- Key performance indicators -- Laddering -- Literature reviews -- The love letter & the breakup letter -- Mental model diagrams -- Mind mapping -- Observation -- Parallel prototyping -- Participant observation -- Participatory action research -- Participatory design -- Personal inventories -- Personas -- Photo studies -- Picture cards -- Prototyping -- Questionnaries -- Rapid iterative testing & evaluation -- Remote moderated research -- Research through desing -- Role-playing -- Scenario description swimlanes -- Scenarios -- Secondary research -- Semantic differential -- Shadowing -- Simulation exercises -- Site search analytics -- Speed dating -- Stakeholder maps -- Stakeholder walkthrough -- Storyboards -- Surveys -- Task analysis -- Territory maps -- Thematic networks -- Think-aloud protocol -- Time-aware research -- Touchstone tours -- Triading -- Triangulation -- Unobstrusive measures -- Usability report -- Usability testing -- User journey maps -- Value opportunity analysis -- Web analytics -- Weighted matrix -- Wizard of oz -- Word clouds.
650		0	_aResearch _xMethodology _97172
650		0	_aAraştırma _xMetodoloji _97173
700	1		_aHanington, Bruce M. _993655
856	4	2	_uhttp://www.loc.gov/catdir/enhancements/fy1201/2011040883-d.html _3Publisher description
856	4	2	_uhttp://www.loc.gov/catdir/enhancements/fy1201/2011040883-b.html _3Contributor biographical information
856	4	1	_uhttp://www.loc.gov/catdir/enhancements/fy1205/2011040883-t.html _3Table of contents only
942			_cBK _2lcc