000			01672 a2200373 4500
001			200130629
999			_c200130629 _d30544
003			TR-AnTOB
005			20231213164242.0
008			131008b tu 000 0
020			_a9781422177808 (hbk. : alk. paper)
020			_a1422177807 (hbk. : alk. paper)
040			_aTR-AnTOB
041			_aeng
050	0	0	_aHD53 _bM3644 2009
090			_aHD53.M3644 2009
100	1		_aMartin, Roger L. _993415
245	1	4	_aThe design of business : _bwhy design thinking is the next competitive advantage / _cRoger Martin.
264		1	_aBoston, Mass. : _bHarvard Business Press, _cc2009.
300			_axiii, 191 p. : _bill. ; _c22 cm.
504			_aIncludes bibliographical references and index.
505	0		_aThe knowledge funnel : how discovery takes shape -- The reliability bias : why advancing knowledge is so hard -- Design thinking : how thinking like a designer can create sustainable advantage -- Transforming the corporation : the design of Procter & Gamble -- The balancing act : how design-thinking organizations embrace reliability and validity -- World-class explorers : leading the design-thinking organization -- Getting personal : developing yourself as a design thinker.
650	0	0	_aLateral thinking _993416
650	0		_aKnowledge management _92545
650	0		_aCreative ability in business _919231
650	0		_aYaratıcılık Yeteneği, İşletmelerde _916146
650	0		_aBilgi yönetimi _918815
650	0		_aCreative thinking _955534
650	0		_aYaratıcı düşünce _96879
650	0		_aManagement _9507
650	0		_aYönetim _955081
700	1		_aMartin, Roger L. _993415
942			_cBK