000 01171 a2200361 4500
999 _c200130456
_d30660
001 200130456
003 TR-AnTOB
005 20230808100722.0
008 130905b tu 000 0
020 _a9786054029631
040 _aTR-AnTOB
_cTR-AnTOB
041 _atur
050 _aHF5415.
_bP39 2013
090 _aHF5415 .P39 2013
245 1 0 _aPazarlamayı yeniden keşfetmek :
_bHarvard business review on reinventing your marketing /
_cçeviri İlker Gülfidan.
246 3 0 _aHarvard business review on reinventing your marketing.
264 1 _aİstanbul:
_bMESS,
_c2013.
300 _a240vsayfa ;|b şekil
_c21 cm.
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
490 0 _aMESS ;
_v656
504 _aIncludes bibliographical references (p. 319-335) and index.
650 0 _aBranding (Marketing)
_970180
650 7 _aMarkalaşma (Pazarlama)
_2etuturkob
_986358
650 0 _aMarketing
_xManagement
_93257
650 0 _aPazarlama
_xYönetim
_98929
650 0 _aPazarlama
_917377
650 0 _aMarketing
_9286
700 1 _aGülfidan, İlker
_982200
942 _cBK
_2lcc