000			03037 a2200337 4500
001			200044418
999			_c200044418 _d33799
003			TR-AnTOB
005			20230525211858.0
008			120328t2009 xxk 000 0
020			_a9780123741769
040			_aUKM _cUKM _dBTCTA _dTR-AnTOB
041			_aeng
050		4	_aQP360.5 _b.N48 2009
090			_aQP360.5 .N48 2009
245	0	0	_aNeuroeconomics : _bdecision making and the brain / _cedited by Paul W. Glimcher ... [et al.].
246	3	0	_aDecision making and the brain
250			_a1st ed.
264		1	_aLondon ; _aSan Diego, CA : _bAcademic Press, _c2009.
300			_axviii, 538 p. : _bill. (chiefly col.) ; _c29 cm.
504			_aIncludes bibliographical references and index.
505			_aCoding Reward Value in the Orbitofrontal Cortex -- Prospect Theory, Decision and Risk -- Neural Representations of Value -- Neural Representations of Risk and Risk Aversion -- Decisions in Time: Temporal Discounting -- Multiple-Selves Approaches to the Study of Decision -- A Generalized Theory of Neural Decision -- Fear, Emotion and Decision -- The Neurobiology of Social Decision in Non-Human Primates -- 2-person games and decision -- Cooperation and Social Decision Making< -- Social Decision making, Trust and Inequity Aversion -- Axiomatic Approaches to Neuroeconomics -- Games and Decision, a Neurocognitive Approach
520			_aNeuroeconomics is a new highly promising approach to understanding the neurobiology of decision making and how it affects cognitive social interactions between humans and societies/economies. This book is the first edited reference to examine the science behind neuroeconomics, including how it influences human behavior and societal decision making from a behavioral economics point of view. Presenting a truly interdisciplinary approach, Neuroeconomics presents research from neuroscience, psychology, and behavioral economics, and includes chapters by all the major figures in the field, including two Economics nobel laureates. Carefully edited for a cohesive presentation of the material, the book is also a great textbook to Neuroscience, Psychology, and Economics graduate schools. This groundbreaking work is sure to become the standard reference source for this growing area of research. * Editors and contributing authors represent the acknowledged experts and founders of the field of Neuroeconomics and include Nobel laureates Vernon Smith and Daniel Kahneman, making this the authoritative reference for the field. Presents an interdisciplinary view of the approaches, concepts, and results of the emerging field of neuroeconomics relevant for anyone interested in this area or research.Full color presentation throughout with carefully selected illustrations to highlight key concepts.
650		0	_aNeuroeconomics _949478
650		0	_aEconomic man _92752
650			_aRasyonel adam _920777
650		7	_aKarar verme _2etuturkob _911780
650		0	_aDecision making _92307
700	1		_aGlimcher, Paul W. _981279
942			_cBK