| 000 | 00821 a2200265 4500 | ||
|---|---|---|---|
| 001 | 200044408 | ||
| 999 |
_c200044408 _d36943 |
||
| 003 | TR-AnTOB | ||
| 005 | 20210928084348.0 | ||
| 008 | 161122s2003 nju 001 0 | ||
| 020 | _a0471268674 (alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC _dTR-AnTOB |
||
| 041 | _aeng | ||
| 050 | 0 | 0 |
_aHF5415 _b.K68 2003 |
| 090 | _aHF5415 .K68 2003 | ||
| 100 | 1 |
_aKotler, Philip _9132855 |
|
| 245 | 1 | 0 |
_aMarketing insights from A to Z : _b80 concepts every manager needs to know / _cPhilip Kotler. |
| 264 | 1 |
_aHoboken, N.J. : _bJohn Wiley & Sons, _cc2003. |
|
| 300 |
_axviii, 206 p. ; _c24 cm. |
||
| 500 | _aPublished simultaneously in Canada. | ||
| 504 | _aIncludes bibliographical references (p. 189-193) and index. | ||
| 650 | 0 |
_aPazarlama _917377 |
|
| 650 | 0 |
_aMarketing _9286 |
|
| 942 | _cBK | ||