| 000 | 01425 a2200397 4500 | ||
|---|---|---|---|
| 001 | 200041268 | ||
| 999 |
_c200041268 _d36149 |
||
| 003 | TR-AnTOB | ||
| 005 | 20200504162953.0 | ||
| 008 | 110524s2007 bcc 001 0 | ||
| 019 | _aocm163587630 | ||
| 019 |
_a(OCoLC)163587630 _z(OCoLC)166377172 |
||
| 019 | _a166377172 | ||
| 020 | _a1425135862 (hardcover) | ||
| 020 | _a9781425135867 (hardcover) | ||
| 020 | _a9781425113148 (pbk.) | ||
| 020 | _a1425113141 (pbk.) | ||
| 040 |
_aTXA _cTXA _dTXA _dNLC _dBTCTA _dBAKER _dOCLCG _dU9S _dCOO _dANV _dTR-AnTOB |
||
| 041 | _aeng | ||
| 042 | _apcc | ||
| 050 | 4 |
_aHF5415.125 _b.L542 2007 |
|
| 090 | _aHF5415.125 .L542 2007 | ||
| 100 | 1 |
_aLilien, Gary L., _d1946- _974028 |
|
| 245 | 1 | 0 |
_aPrinciples of marketing engineering / _cGary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn. |
| 264 | 1 |
_a[Victoria, B.C.] : _bTrafford Publising, _cc2007. |
|
| 300 |
_axiv, 210 p. : _bill. ; _c26 cm. |
||
| 500 | _a"Co-sponsored by ISBM, Institute for the Study of Business Markets, Penn State Smeal College of Business." | ||
| 504 | _aIncludes bibliographical references (p. [193]-195, [204]-210) and indexes. | ||
| 650 | 0 |
_aPazarlama _xVeri işleme _950630 |
|
| 650 | 0 |
_aMarketing _xData processing _939994 |
|
| 650 | 0 |
_aPazarlama _xKarar verme _930608 |
|
| 650 | 0 |
_aMarketing _xDecision making _vCase studies _93653 |
|
| 700 | 1 |
_aDe Bruyn, Arnaud _974029 |
|
| 700 | 1 |
_aRangaswamy, Arvind _974030 |
|
| 942 | _cBK | ||