000			02100 a2200385 4500
001			12026
999			_c12026 _d1673
003			TR-AnTOB
005			20241010130951.0
008			030916s2004 maua 000 0 eng
010			_a2002044483
020			_a0072497203 (alk. paper)
020			_a007121481X (international : alk. paper)
020			_a007249722X (CD-ROM)
020			_a0072553928 (text & CD-ROM)
035			_aocm51172273
040			_aDLC _cDLC _dYDX _dEYE
041			_aeng
042			_apcc
050		0	_aHF5429 _b.L4828 2004
090			_aHF5429 .L4828 2004
100			_aLevy, Michael _94415
245		0	_aRetailing management / _cMichael Levy, Barton A. Weitz.
246			_aStudent tutorial CD, Retailing management. _iCD-ROM title:
250			_a5th ed.
264		1	_aBoston : _bMcGraw-Hill Irwin, _cc2004.
300			_axxxv, 735 p. : _bcol. ill. ; _c26 cm. + _e1 CD-ROM (4 3/4 in.).
490	0		_aThe McGraw-Hill/Irwin series in marketing.
505		0	_aThe World of Retailing --Introduction to the world of retailing --Types of retailers --Multichannel retailing --a view into the future --customer buying behavior --Retailing Strategy --Retail market strategy --Financial strategy --Retail locations --Site selection --Human resource management --Information systems and supply chain management --Customer relationship management --Merchandise Management --Planning merchandise assortments --Buying systems --Buying merchandise assortments --Buying systems --Buying merchandise --Pricing - Retail communication mix --Store Management --Managing the store --Store layout, design, and vital merchandising --Customer service.
538			_aSystem requirements: Pentium 200 MHz processor or faster; 64 MB or more system memory; Microsoft Windows 98 or later; Internet Web Browser 4.0 or later; 16-bit stereo cound card, 16-bit or higher video card, 8x speed or higher CD-ROM drive.
650		0	_aRetail trade _xManagement _93540
700			_aWeitz, Barton A. _94416
942			_cBK