000 00855 a2200301 4500
001 11563
999 _c11563
_d1326
003 TR-AnTOB
005 20200713134557.0
008 020801s2003 nyu b 001 0 eng
010 _a2002070245
020 _a0273657445 (pbk.)
040 _aDLC
_cDLC
041 _aeng
050 0 _aHF5415.2
_b.M29 2003
090 _aHF5415.2 .M29 2003
100 _aMalhotra, Naresh K.
_93275
245 0 _aMarketing research :
_ban applied approach /
_cNaresh K. Malhotra, David F. Birks.
250 _a2nd European ed.
263 _a0210
264 1 _aNew York :
_bPearson Education,
_cc2003.
300 _ap. cm.
504 _aIncludes bibliographical references and indexes.
650 0 _aMarketing research
_92657
650 0 _aMarketing research
_xMethodology
_93655
700 _aBirks, David F.
_93654
942 _cBK