| 000 | 01129 a2200325 4500 | ||
|---|---|---|---|
| 001 | 11479 | ||
| 999 |
_c11479 _d1255 |
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| 003 | TR-AnTOB | ||
| 005 | 20200414175638.0 | ||
| 008 | 020313s2003 nyua b 001 0 eng | ||
| 010 | _a2002023528 | ||
| 020 | _a0072471484 (alk. paper) | ||
| 020 | _a0071195637 (International : alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 041 | _aeng | ||
| 050 | 0 |
_aHF1416 _b.J63 2003 |
|
| 090 | _aHF1416 .J63 2003 | ||
| 100 |
_aJohansson, Johny K. _93478 |
||
| 245 | 0 |
_aGlobal marketing : _bforeign entry, local marketing & global management / _cJohny K. Johansson. |
|
| 250 | _a3rd ed. | ||
| 264 | 1 |
_aNew York, N.Y. : _bMcGraw-Hill/Irwin, _cc2003. |
|
| 300 |
_axviii, 654 p. : _bill. ; _c28 cm. |
||
| 490 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 |
_aExport marketing _9177 |
||
| 650 |
_aExport marketing _xManagement _9526 |
||
| 856 | 4 |
_uhttp://www.loc.gov/catdir/description/mh024/2002023528.html _3Publisher description |
|
| 856 | 4 |
_uhttp://www.loc.gov/catdir/toc/mh023/2002023528.html _3Table of contents |
|
| 942 | _cBK | ||