| 000 | 00907 a2200313 4500 | ||
|---|---|---|---|
| 001 | 11279 | ||
| 999 |
_c11279 _d17795 |
||
| 003 | TR-AnTOB | ||
| 005 | 20220907095623.0 | ||
| 008 | 951011s1996 njua b 001 0 eng | ||
| 010 | _a95025901 | ||
| 020 | _a0133057151 | ||
| 035 | _a11279 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 041 | _aeng | ||
| 050 |
_aHF5823 _b.A13 1996 |
||
| 090 | _aHF5823 .A13 1996 | ||
| 100 |
_aBatra, Rajeev _93271 |
||
| 245 | 0 |
_aAdvertising management / _cRajeev Batra, John G. Myers, David A. Aaker. |
|
| 250 | _a5th ed. | ||
| 264 | 1 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _cc1996. |
|
| 300 |
_axiii, 754 p. : _bill. ; _c25 cm. |
||
| 500 | _aAaker's name appears first on 4th ed. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aAdvertising _xManagement _93274 |
|
| 700 |
_aMyers, John G., _d1933- _93272 |
||
| 700 |
_aAaker, David A. _93273 |
||
| 942 | _cBK | ||