| 000 | 01274 a2200337 4500 | ||
|---|---|---|---|
| 001 | 11267 | ||
| 999 |
_c11267 _d1165 |
||
| 003 | TR-AnTOB | ||
| 005 | 20210305174714.0 | ||
| 008 | 011005s2002 mauab b 001 0 eng | ||
| 010 | _a2001054436 | ||
| 020 | _a0072409479 (alk. paper) | ||
| 020 | _a0071121102 (international : alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 041 | _aeng | ||
| 042 | _apcc | ||
| 050 | 0 |
_aHF5415.13 _b.M369 2002 |
|
| 090 | _aHF5415.13 .M369 2002 | ||
| 100 |
_aPerreault, William D. _93255 |
||
| 245 | 0 |
_aBasic marketing : _ba global-managerial approach / _cWilliam D. Perreault, Jr., E. Jerome McCarthy. |
|
| 250 | _a14th ed. | ||
| 264 | 1 |
_aBoston : _bMcGraw-Hill, _cc2002. |
|
| 300 |
_axxxii, 815 [28] p. : _bcol. ill., maps ; _c28 cm. _e1 computer laser optical disk (4 3/4 in.). |
||
| 490 | 0 | _aMcGraw-Hill/Irwin series in marketing. | |
| 500 | _aA variety of multi-media instructional aids, including a Web site, are available to support the text. | ||
| 500 | _aIncludes bibiliographical references (p. 754-810) and indexes. | ||
| 538 | _aSystem requirements for accompanying computer laser disk: Windows 95 or higher Pentium. | ||
| 650 |
_aMarketing _xManagement _93257 |
||
| 700 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) _93256 |
|
| 942 | _cBK | ||