000 00894 a2200313 4500
001 10075
999 _c10075
_d89
003 TR-AnTOB
005 20220524103628.0
008 030210s2004 maua b 001 0 eng
010 _a2003043615
020 _a007253723
020 _a0071214550 (international : alk. paper)
040 _aDLC
_cDLC
_dDLC
041 _aeng
042 _apcc
050 0 _aHF5415
_b.S745 2004
090 _aHF5415 .S745 2004
100 _aEtzel, Michael J.
_9283
245 0 _aMarketing /
_cMichael J. Etzel, Bruce J. Walker, William J. Stanton.
250 _a13th ed.
264 1 _aBoston, Mass. :
_bMcGraw-Hill,
_cc2004.
300 _axxi, 650, [59] p. :
_bcol. ill., maps ;
_c28 cm.
504 _aIncludes bibliographical references and indexes.
650 _aMarketing
_9286
700 _aWalker, Bruce J.
_9284
700 1 _aStanton, William J.
_9285
942 _cBK