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| 999 |
_c10045 _d432 |
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| 003 | TR-AnTOB | ||
| 005 | 20200406145426.0 | ||
| 008 | 100612s2003 enka 001 0 | ||
| 015 | _aGBA3-Y8657 | ||
| 020 | _a0273661949 | ||
| 035 | _a51668401 | ||
| 040 |
_aUKM _cUKM _dCUV |
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| 041 | _aeng | ||
| 049 | _aCUVA | ||
| 050 |
_aHF5415 _b.A465 2003 |
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| 090 |
_aHF5415 _b.A465 2003 |
||
| 100 | 1 |
_aAmbler, Tim _9169 |
|
| 245 | 0 | 0 |
_aMarketing and the bottom line : _bthe marketing metrics to pump up cash flow / _cTim Ambler. |
| 250 | _a2nd ed. | ||
| 264 | 1 |
_aLondon : _bFT Prentice Hall, _c2003. |
|
| 300 |
_axiv, 320 p. : _bill. ; _c24 cm. |
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| 500 | _aPrevious ed.: 2000. | ||
| 650 |
_aMarketing _xCost effectiveness _xMeasurement _9170 |
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| 650 |
_aPazarlama _xMaliyet etkinliği _xÖlçme _9172 |
||
| 650 |
_aŞirket karları _9173 |
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| 650 |
_aCorporate profits _9171 |
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| 942 | _cBK | ||