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		Ürün farklılaştırması stratejisi ve rekabet iktisadı / Özgür Bal. by Bal, Özgür Series: Rekabet Kurumu ; Uzmanlık Tezleri Serisi no ; 0158 Language: Türkçe Publisher: Ankara : Rekabet Kurumu, 2004 Availability: Items available for loan: Merkez Kütüphane (2)Collection, call number: Genel Koleksiyon HF5415.15 .B35 2004, ... Place hold Add to cart (remove)
		Marka yönetimi / Mehmet Ak. editör Fatna Kılıç. by Ak, Mehmet Kılıç, Fatma [editör.] Language: Türkçe Publisher: İstanbul: Akis, 2006 Availability: Items available for loan: Merkez Kütüphane (1)Collection, call number: Genel Koleksiyon HF5415.15 .A4 2006. Place hold Add to cart (remove)
		AB pazarlarına giriş için milli ve uluslararası marka yaratılması : seminer, 2 Mayıs 2003, 24 Eylül 2003. by AB Pazarlarına Giriş İçin Milli Ve Uluslararası Marka Yaratılması (2003 : İstanbul, Turkey) İstanbul Ticaret Odası Series: İstanbul Ticaret Odası ; 2003-52 Material type: Text; Literary form: Language: Türkçe Publisher: İstanbul : İstanbul Ticaret Odası, 2003 Availability: Items available for loan: Merkez Kütüphane (1)Collection, call number: Genel Koleksiyon HF5415.153 .A2 2003. Place hold Add to cart (remove)
		Product innovation : leading change through integrated product development / David L. Rainey. by Rainey, David L, 1946- Language: İngilizce Publisher: New York : Cambridge University Press, 2005 Online resources: Table of contents Availability: Items available for loan: Merkez Kütüphane (1)Collection, call number: Genel Koleksiyon HF5415.153 .R33 2005. Place hold Add to cart (remove)
		From concept to consumer : how to turn ideas into money / Phil Baker. by Baker, Phil, 1943- Series: A Stewart Emery series book Language: İngilizce Publisher: Upper Saddle River, N.J. : FT Press, c2009 Online resources: Table of contents only Availability: Items available for loan: Merkez Kütüphane (1)Collection, call number: Genel Koleksiyon HF5415.153 .B35 2009. Place hold Add to cart (remove)
		Marka değeri ve finansal performans I / Gökhan Aydın, dnş. Burç Ülengin. by Aydın, Gökhan Ülengin, Burç Language: Türkçe Publisher: İstanbul: İstanbul Sanayi Odası, 2009 Availability: Items available for loan: Merkez Kütüphane (1)Collection, call number: Genel Koleksiyon HF5415.15 .A93 2009. Place hold Add to cart (remove)
		Competitive identity : the new brand management for nations, cities and regions / Simon Anholt. by Anholt, Simon Language: İngilizce Publisher: New York : Palgrave Macmillan, 2007 Availability: Items available for loan: Merkez Kütüphane (1)Collection, call number: Genel Koleksiyon HF1414 .A64 2007. Place hold Add to cart (remove)
		Nation branding : concepts, issues, practice / Keith Dinnie. by Dinnie, Keith Language: İngilizce Publisher: Oxford ; Burlington, MA : $b Butterworth-Heinemann, , 2009 Availability: Items available for loan: Merkez Kütüphane (1)Collection, call number: Genel Koleksiyon HF1359 .D55 2009. Place hold Add to cart (remove)
		Project management in new product development / Bruce T. Barkley,. by Barkley, Bruce T, 1939- Language: İngilizce Publisher: New York ;\|b McGraw-Hill, , 2008 Availability: Items available for loan: Merkez Kütüphane (1)Collection, call number: Genel Koleksiyon TS170 .B37 2008. Place hold Add to cart (remove)
		Creative product design : a practical guide to requirements capture management / Margaret Bruce and Rachel Cooper. by Bruce, Margaret Cooper, Rachel, 1953- Language: İngilizce Publisher: Chichester ; New York : Wiley, c2000 Online resources: Contributor biographical information Publisher description Table of Contents Availability: Items available for loan: Merkez Kütüphane (1)Collection, call number: Genel Koleksiyon TS171 .B78 2000. Place hold Add to cart (remove)
		Innovation management and new product development / Paul Trott. by Trott, Paul Edition: 5th ed. Language: İngilizce Publisher: Harlow, England ;New York: Financial Times/Prentice Hall, 2012 Online resources: click view Availability: Items available for loan: Merkez Kütüphane (2)Collection, call number: Genel Koleksiyon HD45 .T76 2012, ... Place hold Add to cart (remove)
		What customers want : using outcome-driven innovation to create breakthrough products and services / Anthony Ulwick. by Ulwick, Anthony W, 1957- Material type: Text; Format: print regular print ; Literary form: Not fiction Language: İngilizce Publisher: New York : McGraw-Hill, 2005Copyright date: ©2005 Availability: Items available for loan: Merkez Kütüphane (1)Collection, call number: Genel Koleksiyon HF5415.153 .U49 2005. Place hold Add to cart (remove)
		Branding for dummies / Bill,\|eauthor. Chiaravalle ; by Bill Chiaravalle and Barbara Findlay Schenck. by Chiaravalle, Bill Schenck, Barbara Findlay Series: For dummies Language: İngilizce Hoboken, NJ : John Wiley & Sons, Inc., 2015 Availability: Items available for loan: Merkez Kütüphane (1)Collection, call number: Genel Koleksiyon HD69.B7 C45 2015. Place hold Add to cart (remove)
		The essential persona lifecycle : Your guide to building and using personas / Tamara Adlin and John Pruitt. by Adlin, Tamara [author] Pruitt, John [author] Material type: Text; Format: print ; Literary form: Not fiction Language: İngilizce Publisher: Amsterdam ;Boston : Morgan Kaufmann, [2010]Copyright date: ©2010 Availability: Items available for loan: Merkez Kütüphane (1)Collection, call number: Genel Koleksiyon HF5415.15 .A35 2010. Place hold Add to cart (remove)
		Solving product: reveal gaps, ignite growth, and accelerate any tech product with customer research / Étienne Garbugli. by Garbugli, Étienne [author] Series: 9781777160425 Material type: Text; Format: print regular print ; Literary form: Not fiction Language: İngilizce Publisher: [Place of publication not identified] : Étienne Garbugli, 2020Copyright date: ©2020 Availability: Items available for loan: Merkez Kütüphane (1)Collection, call number: Genel Koleksiyon HF5415.15 .G373 2020. Place hold Add to cart (remove)
		No cover image available The product-planning system / Lewis N. Goslin. by Goslin, Lewis N [author] Series: The Irwin series in operations management ; v. 3. Material type: Text; Format: print regular print ; Literary form: Not fiction Language: İngilizce Publisher: Homewood, IL. : R. D. Irwin, 1967 Availability: Not available: Merkez Kütüphane: Ödünç Verilemez-Kurumiçi kullanım / Not for loan-For inhouse use (1). Add to cart (remove)
		Cracking the PM interview : how to land a product manager job in technology / Gayle Laakmann McDowell, Jackie Bavaro. by McDowell, Gayle Laakmann, 1982- [author] Bavaro, Jackie [author] Material type: Text; Format: print regular print ; Literary form: Not fiction Language: İngilizce Publisher: Palo Alto, CA : Careercup, [2013]Copyright date: ©2013 Availability: Items available for loan: Merkez Kütüphane (1)Collection, call number: Genel Koleksiyon HF5415.15 .M335 2013. Place hold Add to cart (remove)
		Product development : an engineer's guide to business considerations, real-world product testing, and launch / David V. Tennant by Tennant, David V [author] Material type: Text; Format: available online ; Literary form: Not fiction Language: İngilizce Publisher: Hoboken, NJ : John Wiley & Sons, Inc., 2022Copyright date: ©2022 Online resources: Wiley Online Library Connect to resource Availability: Not available: Merkez Kütüphane: Geçerli değil-e-Kitap / Not applicable-e-Book (1). Add to cart (remove)
		Product strategy for high technology companies : accelerating your business to web speed / Michael E. McGrath. by McGrath, Michael E [author] Edition: Second Edition. Material type: Text; Format: print regular print ; Literary form: Not fiction Language: İngilizce Publisher: New York : McGraw-Hill, 2001Copyright date: ©2001 Availability: Items available for loan: Merkez Kütüphane (1)Collection, call number: Genel Koleksiyon HD30.28 .M347 2001. Place hold Add to cart (remove)

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