Baker, Phil,  1943- <br/><br/>
From concept to consumer :  how to turn ideas into money / 
Phil Baker. 
 - xvi, 175 p. :  ill., maps ;  24 cm. 
 - A Stewart Emery series book .
<br/><br/> Includes index. 
<br/><br/>New world, new rules -- Just do it -- The basics of development -- Industrial design matters -- Why outsource? -- Selecting and working with an Asian partner -- The marketing component -- Distribution : getting your product to the customer -- Legal advice : knowing when to ignore it -- Now what? 
<br/><br/><label>ISBN: </label>0137137478 (hbk. : alk. paper) 9780137137473 (hbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products<br/>Yeni ürünler<br/>Product management<br/>Ürün yönetimi
<br/><br/><label>LC Class. No.: </label>HF5415.153  / B35 2009