Cialdini, Robert B. <br/><br/>
Influence :  science and practice / 
Robert B. Cialdini. 
 - 5th ed. 
 - xii, 260 p. :  ill. ;  23 cm. 
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<br/><br/>Weapons of influence -- Reciprocation : the old give and take, and take -- Commitment and consistency : hobgoblins of the mind -- Social proof : truths are us -- Liking : the friendly thief -- Authority : directed deference -- Scarcity : the rule of the few -- Instant influence : primitive consent for an automatic age. 
<br/><br/><label>ISBN: </label>0205609996 (pbk.) 9780205609994 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Compliance<br/>Persuasion (Psychology)<br/>Etki (Psikoloji)<br/>Influence (Psychology)<br/>İkna (Psikoloji)
<br/><br/><label>LC Class. No.: </label>BF637.P4  / C53 2009