Wimmer, Roger D. <br/><br/>
Mass media research :  an introduction / 
Roger D. Wimmer, Joseph R. Dominick. 
 - xv, 397 pages :  illustrations ;  24 cm 
 - Wadsworth series in mass communication .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0534012280 9780534012281 
<br/><br/><label>LCCN: </label>82010920  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Research<br/>Mass media--Methodology
<br/><br/><label>LC Class. No.: </label>P91  / .W566 1983