TY - BOOK AU - Ewen,Stuart TI - Captains of consciousness: advertising and the social roots of the consumer culture SN - 0070198454 AV - HF5813.U6 E946 1977 PY - 1977/// CY - New York PB - McGraw-Hill KW - Advertising KW - Social aspects KW - United States KW - Industries KW - Consumers N1 - BIBINDX; I. Advertising as social production -- II. The political ideology of consumption -- III. Mom, Dad and the Kids: Toward a modern architecture of daily life ER -