Captains of consciousness : advertising and the social roots of the consumer culture /
by Stuart Ewen.
- x, 261 pages ; 21 cm
Includes bibliographical references and index.
I. Advertising as social production -- II. The political ideology of consumption -- III. Mom, Dad and the Kids: Toward a modern architecture of daily life.
0070198454 9780070198456 0070198462 9780070198463
75034432
010027702 Uk
Advertising--Social aspects--United States Industries--Social aspects--United States Consumers--United States