Ewen, Stuart

Captains of consciousness : advertising and the social roots of the consumer culture / by Stuart Ewen. - x, 261 pages ; 21 cm

Includes bibliographical references and index.

I. Advertising as social production -- II. The political ideology of consumption -- III. Mom, Dad and the Kids: Toward a modern architecture of daily life.

0070198454 9780070198456 0070198462 9780070198463

75034432

010027702 Uk


Advertising--Social aspects--United States
Industries--Social aspects--United States
Consumers--United States

HF5813.U6 / E946 1977

HF5813.U6E94