Moss, Gloria

Gender, design and marketing : how gender drives our perception of design and marketing / How gender drives our perception of design and marketing. Gloria Moss. - First issued in paperback 2016 - xx, 245 s. : illustration ; 25 cm

Includes bibliographical references and index.



9780566087868 (paperback)

2008009812


Consumer behavior.
Marketing--Sex differences.
Commercial art--Sex differences.

HF5415.32 / .M67 2016