Zober, Martin <br/><br/>
Marketing management / 
[by] Martin Zober. 
 - viii, 483 pages :  diagrams ;  24 cm 
 - The Wiley marketing series .
<br/><br/>Includes bibliographical references. 
<br/><br/><label>LCCN: </label>64015002  
<br/><br/><label>Nat. Bib. No.: </label>GB64-14144 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .Z63 1964