Cateora, Philip R. <br/><br/>
International marketing / 
Philip R. Cateora, Mary C. Gilly, John L. Graham, R. Bruce Money. 
 - Seventeenth edition 
 - xxxvi, 662 pages :  color illustrations, color maps ;  28 cm. 
 - McGraw-Hill/Irwin series in marketing. .
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<br/><br/><label>ISBN: </label>9780077842161 0077842162 
<br/><br/><label>LCCN: </label>2015036297 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International business enterprises<br/>Export marketing
<br/><br/><label>LC Class. No.: </label>HF1416  / .C375 2016