Adlin, Tamara <br/><br/>
The essential persona lifecycle :  Your guide to building and using personas / 
Tamara Adlin and John Pruitt. 
 - ix, 224 pages :  illustrations (some color) ;  28 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> What ara personas? --  Persona family planning --  Persona adulthood --  Data-driven persona example. 
<br/><br/><label>ISBN: </label>9780123814180 (pbk.) 0123814189 (pbk.) 
<br/><br/><label>LCCN: </label>2011292293 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management<br/>New products<br/>Research, Industrial
<br/><br/><label>LC Class. No.: </label>HF5415